There're absolutely no limits to what the human mind can come up with,
especially when one sets their mind resolutely on achieving things, even in the face of daunting odds.
I'd like to share a very comical yet profoundly meaningful experience on this pages.
This is what happens when people push the envelopes!
A foremost American insurer threw up its highy competitive advertising account for a hotly contested pitch.
The company needed a new positioning statement (that's something tantamount to a pay-off line,in more familiar terms).
A number of major advertising agencies were shortlisted to present their ideas, and were briefed to come up with ideas that conveyed an emotional promise of security and protection for the consumer.
The first team from a well reputed agency came up with a line that stated
"From Infancy through Old age, We insure you"
The second agency said
"From Birth to Death, we're there for you"
In a bid to outdo this, the third agency posited
"From Cradle to Grave", we cover you........At this stage, company execs were already getting excited.
Not to be outdone, the fourth team came up with the following statement
"From the Womb to the Tomb, we insure you"....hmmm...some nice flowery pun, don't u think so?
The fifth presenters came up with something even more interesting and thought-provoking.It read;
"From the Sperm to the Worm, we insure you".
"this is an outright winner", a top company exec retorted. "Deeply insightful", exclaimed another. As a matter of fact, a congratulatory letter was actually sent to the Chairman of that agency for a well thought-out positioning.
Then, just as the pitch was about to be called off.The copywriter for the last(but evidently not the least) team looked inwards, thinking hard......"definitely, before the sperm, there must have been something, and even after the worm, there still is" ..........therein came the last straw that SHATTERED the camel's back. It read;
From "the ERECTION to the RESSURECTION, We shelter you!"
I needn't tell you who was declared winner of that multi-billion dollar advertising business.Your guess is as good as mine!!!
Let your imagination(s) run riot peeps.You'll be shocked at what amazing things you'll come up with!!
especially when one sets their mind resolutely on achieving things, even in the face of daunting odds.
I'd like to share a very comical yet profoundly meaningful experience on this pages.
This is what happens when people push the envelopes!
A foremost American insurer threw up its highy competitive advertising account for a hotly contested pitch.
The company needed a new positioning statement (that's something tantamount to a pay-off line,in more familiar terms).
A number of major advertising agencies were shortlisted to present their ideas, and were briefed to come up with ideas that conveyed an emotional promise of security and protection for the consumer.
The first team from a well reputed agency came up with a line that stated
"From Infancy through Old age, We insure you"
The second agency said
"From Birth to Death, we're there for you"
In a bid to outdo this, the third agency posited
"From Cradle to Grave", we cover you........At this stage, company execs were already getting excited.
Not to be outdone, the fourth team came up with the following statement
"From the Womb to the Tomb, we insure you"....hmmm...some nice flowery pun, don't u think so?
The fifth presenters came up with something even more interesting and thought-provoking.It read;
"From the Sperm to the Worm, we insure you".
"this is an outright winner", a top company exec retorted. "Deeply insightful", exclaimed another. As a matter of fact, a congratulatory letter was actually sent to the Chairman of that agency for a well thought-out positioning.
Then, just as the pitch was about to be called off.The copywriter for the last(but evidently not the least) team looked inwards, thinking hard......"definitely, before the sperm, there must have been something, and even after the worm, there still is" ..........therein came the last straw that SHATTERED the camel's back. It read;
From "the ERECTION to the RESSURECTION, We shelter you!"
I needn't tell you who was declared winner of that multi-billion dollar advertising business.Your guess is as good as mine!!!
Let your imagination(s) run riot peeps.You'll be shocked at what amazing things you'll come up with!!
GOD gave us BRAINS, so we could give him REST. lol
Atomic:
http://www.tomiogunlesi.blogspot.com/
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