I'm No CopyWriter.
I just do my ThAiNg!!!
Monday, April 20, 2009
Thursday, April 16, 2009
MY HOUSE IS ON FIRE!
Every blessed day,at work in the course of duty and even at leisure, I use WORDS for loads of purposes....as if we all don't. However, I've realised that more consciously, I'm forced to consider my choice of words in different situations.
Actually was typing a mail earlier in the day and this realisation strayed back into mind....
I remembered, at that instant, the story of the 'big man' whose house was suddenly unfortunate engulfed in flames.
The despondent fellow frantically placed a call to the fire department in Lagos.
the call was answered by the semi-lettered fireman on duty that night.
"Hello!is that the Lagos state fire department??" He hollered.
"Yes Sir", replied the voice at the other end."Sir, how we fit help you sir" (sic)
Our big man blurted out calculatedly in patent 'King James' English'
"A magnanimous conflagrational inferno is consuming my domicialliary edifice!!!"
which in layman's language( i.e for people like my humble self, who unfortunately did not attend grammar schools) should ordinarily be translated to mean "MY HOUSE IS ON FIRE"
'Wetin you talk. sir???", stuttered the hapless fireman at the other end, abeg oga make i try find thesaurus.................................
I'm Sure you can tell how the story ended.
different strokes for different folks!!!
OF ERECTIONS AND CREATIVITY
There're absolutely no limits to what the human mind can come up with,
especially when one sets their mind resolutely on achieving things, even in the face of daunting odds.
I'd like to share a very comical yet profoundly meaningful experience on this pages.
This is what happens when people push the envelopes!
A foremost American insurer threw up its highy competitive advertising account for a hotly contested pitch.
The company needed a new positioning statement (that's something tantamount to a pay-off line,in more familiar terms).
A number of major advertising agencies were shortlisted to present their ideas, and were briefed to come up with ideas that conveyed an emotional promise of security and protection for the consumer.
The first team from a well reputed agency came up with a line that stated
"From Infancy through Old age, We insure you"
The second agency said
"From Birth to Death, we're there for you"
In a bid to outdo this, the third agency posited
"From Cradle to Grave", we cover you........At this stage, company execs were already getting excited.
Not to be outdone, the fourth team came up with the following statement
"From the Womb to the Tomb, we insure you"....hmmm...some nice flowery pun, don't u think so?
The fifth presenters came up with something even more interesting and thought-provoking.It read;
"From the Sperm to the Worm, we insure you".
"this is an outright winner", a top company exec retorted. "Deeply insightful", exclaimed another. As a matter of fact, a congratulatory letter was actually sent to the Chairman of that agency for a well thought-out positioning.
Then, just as the pitch was about to be called off.The copywriter for the last(but evidently not the least) team looked inwards, thinking hard......"definitely, before the sperm, there must have been something, and even after the worm, there still is" ..........therein came the last straw that SHATTERED the camel's back. It read;
From "the ERECTION to the RESSURECTION, We shelter you!"
I needn't tell you who was declared winner of that multi-billion dollar advertising business.Your guess is as good as mine!!!
Let your imagination(s) run riot peeps.You'll be shocked at what amazing things you'll come up with!!
especially when one sets their mind resolutely on achieving things, even in the face of daunting odds.
I'd like to share a very comical yet profoundly meaningful experience on this pages.
This is what happens when people push the envelopes!
A foremost American insurer threw up its highy competitive advertising account for a hotly contested pitch.
The company needed a new positioning statement (that's something tantamount to a pay-off line,in more familiar terms).
A number of major advertising agencies were shortlisted to present their ideas, and were briefed to come up with ideas that conveyed an emotional promise of security and protection for the consumer.
The first team from a well reputed agency came up with a line that stated
"From Infancy through Old age, We insure you"
The second agency said
"From Birth to Death, we're there for you"
In a bid to outdo this, the third agency posited
"From Cradle to Grave", we cover you........At this stage, company execs were already getting excited.
Not to be outdone, the fourth team came up with the following statement
"From the Womb to the Tomb, we insure you"....hmmm...some nice flowery pun, don't u think so?
The fifth presenters came up with something even more interesting and thought-provoking.It read;
"From the Sperm to the Worm, we insure you".
"this is an outright winner", a top company exec retorted. "Deeply insightful", exclaimed another. As a matter of fact, a congratulatory letter was actually sent to the Chairman of that agency for a well thought-out positioning.
Then, just as the pitch was about to be called off.The copywriter for the last(but evidently not the least) team looked inwards, thinking hard......"definitely, before the sperm, there must have been something, and even after the worm, there still is" ..........therein came the last straw that SHATTERED the camel's back. It read;
From "the ERECTION to the RESSURECTION, We shelter you!"
I needn't tell you who was declared winner of that multi-billion dollar advertising business.Your guess is as good as mine!!!
Let your imagination(s) run riot peeps.You'll be shocked at what amazing things you'll come up with!!
GOD gave us BRAINS, so we could give him REST. lol
Atomic:
http://www.tomiogunlesi.blogspot.com/
Tuesday, April 14, 2009
GOD IS A FACEBOOKER!
At Creation, He commented on Jesus Christ's photo 'Now, Let us make man in our own image'
In the Book of Genesis, He confirmed Enoch as a friend
He tagged Moses in a new note - 'The Ten Commandments'
He created an Event in Egypt and sent Invitations to the Israelites - 'The Passover'
He updated his status in the Old Testament - 'I am that I am'
He commented on the Rich fool's status - 'Tonite your very soul will be required of you'
He wrote on Belteshazzar's wall 'Mene mene Tekel Parsin
At the Cross of Calvary, he added you and I as his friends
Have you accepted his friend request??
In the Book of Genesis, He confirmed Enoch as a friend
He tagged Moses in a new note - 'The Ten Commandments'
He created an Event in Egypt and sent Invitations to the Israelites - 'The Passover'
He updated his status in the Old Testament - 'I am that I am'
He commented on the Rich fool's status - 'Tonite your very soul will be required of you'
He wrote on Belteshazzar's wall 'Mene mene Tekel Parsin
At the Cross of Calvary, he added you and I as his friends
Have you accepted his friend request??
CHANGE
Branded a deviant guttersnipe,
Yet unrepentant as a dogged gutfighter
Gored and goaded, hardpressed on every side,I remain
Resolutely defiant in the face of the menacing guillotine.
I stumble through dreaded catacombs and balustrades
Constantly gouging my destiny, I chart my own course
Peace eludes, until the golden fleece I clasp betwixt my chapped fingers.
I herald new beginnings
I percieve the sky blue horizon, beyond the ominously cinereous clouds
I have drawn the battle-line
The catalyses of a better future is reposed herein
I am the nemesis of my enemies
I am Change
Yet unrepentant as a dogged gutfighter
Gored and goaded, hardpressed on every side,I remain
Resolutely defiant in the face of the menacing guillotine.
I stumble through dreaded catacombs and balustrades
Constantly gouging my destiny, I chart my own course
Peace eludes, until the golden fleece I clasp betwixt my chapped fingers.
I herald new beginnings
I percieve the sky blue horizon, beyond the ominously cinereous clouds
I have drawn the battle-line
The catalyses of a better future is reposed herein
I am the nemesis of my enemies
I am Change
Subscribe to:
Posts (Atom)
